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Recent deal ⸱ 22-05-2024

Lexence has advised Heineken on investing in a minority stake in Amsterdam-based beverage producer Stëlz

Heineken, with the help of Lexence, has made a strategic move in the booming hard seltzer market by taking a minority stake in Amsterdam-based producer Stëlz. This investment will enable Heineken to capitalise on the rapid growth of this low-calorie alcoholic beverage segment.

Stëlz, founded in 2020 by Milan Voet and Glenn Cornelisse, has quickly established itself as a major player in the Dutch hard seltzer market. Director Maarten Schuurman of Heineken Netherlands calls it admirable how Stëlz has managed to secure a “unique position” in a short time.

Lexence’s team consisted of: Diederick de BoerLout Rosenberg and Rachelle van der Pal.

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