Lexence assisted Framna (a Waterland Private Equity portfolio company) on the acquisition of Move Agency
Lexence assisted Framna (a Waterland investment company) on the acquisition of Move Agency, a leading mobile first agency with offices in Amsterdam and Zwolle. With the acquisition of Move, Framna is now active in Sweden, Denmark, the UK, the USA, Switzerland and the Netherlands. The integration of Move into Framna is a strategic milestone, enhancing the presence in the crucial Dutch market, a key hub for European and international business. Move brings deep, mobile-centric expertise, developed through years of building exceptional digital products with a strong focus on Financial Services, Insurance, and Aviation sectors. Their proven track record in delivering high-quality solutions for leading brands not only complements Framna’s existing portfolio but also reinforces their commitment to excellence. By acquiring Move they strengthen their capabilities in delivering business value for their partners through leveraging Customer Experience and innovation to create user attraction and impact.
