October 30, 2018 – FrieslandCampina has acquired the Parrano and Tjiezi brands from Netherlands-based Best Cheese Holland.
Corporate / M&A
Both brands will be integrated into FrieslandCampina’s Consumer Dairy unit from 1 September 2018, and the agreement will also see FrieslandCampina acquire the rights to import and sell Best Cheese’s products in the US.
Parrano sells a range of cheese flakes, grated cheese and powdered cheese products to Dutch retailers, and is one of the fastest growing consumer brands in the country’s cooking cheese segment.
Meanwhile, the Tjiezi brand markets a range of cheese snack products such as cheese dippers, and FrieslandCampina says that the addition of the brand will allow the company to capitalise on the growing demand for dairy snack products in Europe, North America and Asia.