Lexence has advised iO with the acquisition of intoAction

January 5, 2022 – Eindhoven-based intoAction joins iO (formerly Intracto Group). With the acquisition of intoAction, iO becomes one of the leading digital marketing experts in Adobe Suite, Salesforce, and HubSpot, with (soon) nearly 200 marketing automation specialists in total, spread across several campuses.

This important step reinforces iO’s mission to provide full-service and end-to-end solutions for clients who want to excel in the areas of strategy, content, creation, marketing and technology.

Founded in 2009, intoAction develops sustainable solutions for complex issues in the fields of marketing, sales and service. With over 70 professionals, intoAction helps organisations get the best out of themselves so they can optimally reach, engage and serve their customers: AkzoNobel, ETEX, FrieslandCampina, Philips, Rockfon and Signify, among others. intoAction is ranked among the top 10 Best Medium Workplaces in the Netherlands (#8 Great Place to Work 2021).

Pieter Janssens, CEO iO: “For both iO in general and for our Campus in Eindhoven in particular, intoAction is a very interesting addition as their extensive expertise in digital marketing is extremely valuable. With their knowledge, iO will also become a major market player in this particular field in the years to come. We’re sure that this expertise plus their proven experience are a strong contribution to our end-to-end proposition.”

Key contacts Luc Habets
Expertise Corporate/M&A
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