Van den Ende and Deitmers acquire minority interest in Pictura
10 November 2011


Lexence assisted Van den Ende & Deitmers Crossmedia Fund in the acquisition of a substantial minority interest in Pictura.


Pictura is made up of two innovative companies that work closely together: Pictura Imaginis and Pictura Database Publishing. They have a common goal: helping the heritage sector (archives, museums, libraries, etc.) to unlock its collections in a professional way. Pictura Imaginis means picture of a picture. That is exactly what Pictura is about: digitizing (image) archives. Transferring originals to digital images using unique equipment. Van den Ende & Deitmers is the venture capital firm of Endemol founder Joop van den Ende and former Endemol Executive Board member Hubert Deitmers. The firm invests in West European companies with substantial international growth potential, both early stage and later stage. The fund focuses on content, platforms, e-commerce and related ict-services.


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