Van den Ende en Deitmers acquire interest in Improve Digital
26 April 2011


Lexence advised Van den Ende & Deitmers Crossmedia Fund BV acquring a substantial minority interest in Improve Digital.


Improve Digital is an online advertising yield management specialist. Van den Ende & Deitmers is a dynamic venture firm providing growth capital to both early stage and later stage West European crossmedia companies with international growth potential. Areas of focus include content, platforms, e-commerce and ICT-services.The founders Joop van den Ende and Hubert Deitmers have a long standing business relationship which goes back to the successful international expansion of Endemol, global leader in television production; where Joop van den Ende was co-founder and co-Chairman and Hubert Deitmers was Executive Board Member. 

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