Millward Brown Acquires EffectiveBrands
19 June 2014


Lexence advised founding partners and management in the sale. EffectiveBrands is one of the world’s leading global marketing strategy consulting firms. Millward Brown is a global leader in brand, media and communications research. Millward Brown will combine EffectiveBrands with Millward Brown Optimor, its strategy consulting unit, to form Millward Brown Vermeer.

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