Infront acquires dutch sports marketing agency Referee Sportsmarketing
29 April 2015


​Lexence assisted Infront Sports & Media AG with the acquisition of 100% of the shares in Referee Sportsmarketing Holland B.V. from Advanced Travel Partners Nederland B.V.


Referee Sportsmarketing is a full-service (sponsorship)consultancy agency which is engaged in the sales of media and sponsorship propositions in respect of several sports events, including ice-skating, cycling and swimming. Referee Sportsmarketing Holland B.V. is also organizer of ice-skating events and is the regular partner of the Intenational Skating Union (ISU).


As a result of the acquisition, Infront is now able to offer its corporate clients several hospitality- and sponsorship packages for all winter sports: fom biatlon to bobsleighing, skeleton, curling, ice-hockey, tobogganing, skiing, snowboarding en ice-skating. 

Lawyer(s) involved: