Bakkersland B.V. sells its home bake-off division to Dutch Bakery Group.
5 February 2015

 
Lexence advised Bakkersland in the sale of its home bake-off division to Dutch Bakery Group, a company owned by Standard Investment and Dutch Bakery. The deal involved the bakeries in Eindhoven and Tilburg as well as the distribution centre in Tilburg. Through this acquisition Dutch Bakery Group has become market leader in the Benelux and ranks top five in the European market for modified atmosphere packaged bread products.
 
Bakkersland specializes in fresh bread products, in store bake-off bread and pastry. Bakkersland is market leader in the Netherlands with 15 bakeries throughout the country. The sale of the home bake-off division fits in with Bakkersland’s strategy to specialize in the production of fresh and store bake-off products.
 
Dutch Bakery is a family owned business with its roots in Waalwijk. Originally specialized in production and sale of sausage-rolls, Dutch Bakery has in recent years experienced significant growth in the market for modified atmosphere packaged bread without filling.

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